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Phone 15 Rumors: Emotion Monitoring To Customized Wellness Strategies, Apple To ‘Vigorously’ Embrace Artificial Intelligence, Claims Analyst


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Apple is expected to release its highly anticipated iPhone 15 series in September, generating excitement among Apple enthusiasts. One aspect that has captured global interest is the integration of artificial intelligence (AI), which is likely to play a significant role in the iPhone 15 series. According to Dan Ives, an analyst at Wedbush Securities, Apple may take more assertive measures in the field of AI, and this development could coincide with the launch of the iPhone 15.

Presently, the California-based technology giant utilizes AI and machine learning (ML) in various products, such as the Siri voice assistant and features found in their latest operating systems, including iOS 17 and macOS Sonoma. Apple also employs AI for tasks like photo rendering and enhanced auto-correct. However, compared to the latest Pixel device from Google, which operates on Google’s in-house Tensor chip and features AI-infused software, Apple’s AI capabilities are considered to be slightly behind. The Pixel device’s integration of AI technology has garnered attention and is perceived as more advanced than Apple’s current offerings in this domain.

Despite Apple’s current deployment of AI and machine learning in products like Siri and various software features, there is a perception that they are lagging behind Google’s latest Pixel device in terms of AI integration. The Pixel device boasts Google’s in-house Tensor chip, which is specifically designed to enhance AI capabilities. This, coupled with AI-laden software, gives the Pixel device an edge in terms of AI functionality compared to Apple’s offerings. While Apple has made strides in incorporating AI into its products, there is a perception that Google has taken a more significant leap forward in leveraging AI technology.


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