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What to look for When Hiring an Advertising Agency in South Africa


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Outsourcing your marketing is always challenging because there is a lot of services offered. There is a wide array of agencies but picking the right one could be the difference between meeting your targets and missing the mark every time. When your company is looking to hire an agency there are 4 types: Specialists, Above the line, Below the line and Full services.

Above-the-line marketing includes mass marketing strategies which are largely untargeted and are focused on building the brand. Below-the-line agencies practices making use of forms of promotion that do not involve the use of mass media. Wetpaint is a full services agency that provides their clients with the competitive advantage that allows you to redefine the way your industry thinks.

Here are five factors why full-service agencies are the way to go when selecting effective advertising agencies in South Africa.

Full-Service Means Better Reach

A full-service agency gives you all the tools and services you need for a comprehensive marketing strategy tailored to your goals. The core benefit of this is that everything to do with digital marketing is integrated so you don’t have to outsource to a million third parties and do brand inductions every time.

A full-service agency performs all the tasks required. At Wetpaint we offer full-service campaigns developed by our highly skilled team that specialises in copywriting, graphic design, web services, social media, and video production. Working across all mediums allows us to further engage with your audience in an impactful manner. We select channels and services that yield the best ROI (Return on Investment) for your business, providing you with the accuracy that you need to penetrate the market with a better reach, which could have a direct impact on your sales, brand recognition and brand loyalty.

Industry knowledge

It is essential to get an agency that understands your market and industry before commencing work. Our strategists immerse themselves in the lives of your brand’s potential users, uncovering their motivations and needs. We use this human insight to lead any industry with game changing insights, that help distinguish you from the competition. Our thorough brand health analysis enables us to develop holistic brand strategies that provide a sustainable competitive advantage and differentiate you from the crowd.

Problem-Solving Solutions

The difference between a good idea and a great idea is how well you map the journey of all your customer segments. Our creatives are among the best in the industry. They provide our clients with innovative ideas and develop concepts that unearth real solutions for real problems. We always aim to help our clients speak to their consumers through the ideal channels in a manner that resonates to help drive meaningful action.

Research depth and a complete strategy

Planning and conducting market research is a critical component of any business. It provides decision-makers with important information to decide the course of the company. At Wetpaint we believe in building a comprehensive understanding of your business from the ground up. Combining data analytics and on the ground qualitative analysis to come up with tailor made solutions. Our footprint spreads across Africa. We use those data points to ensure your surface treatments have a strong foundation to elevate your brand to the World.

Cultural Harmony

All companies are distinct regardless of their size. Culture is crucial for a pleasant working environment. A good culture fosters better creative minds which significantly impacts the success of the organisation. Our team of creatives believes that there’s value in co-elevation, it empowers every one of us to think bigger. This allows us to provide ground-breaking ideas that provide smart and flexible advertising solutions.

Being a strong cultural fit is a must for a successful collaboration. We strive to cooperate in a way that is mutually beneficial and consistent with your brand, your values, and your mission.


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